Introduction to Digital Marketing Course

Smartknower’s Digital Marketing Online Course

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checkWeekly mentoring sessions with Industry Experts
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book30+ Hours of Learning

Learn to scale your business with the help of a click. Understand the concepts of Digital marketing and enhance your business prospects with experience in running lucrative marketing campaigns.

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Overview

Digital Marketing is considered one of the most lucrative job profiles in the world and with its increasing importance in business ventures, Digital marketing has also become a very exciting prospect for learning with its ease in terms of running marketing campaigns at the click of a button. Through this course, you will be learning about SEO, SEM, Social Media Marketing and other techniques and tools that help in generating online ROI.

Course Curriculum

Learn about the concepts that rule the modern marketplace: the Internet that we cover in our vast curriculum. Download or view here.

1. Basic Marketing +
Helps you to learn the Basics of Marketing, Marketing Mix and B2B and B2C commercial transaction.
This Module helps you to understand the wide and complex Marketing Channel, introduction to elements of Digital Marketing Strategies and types of campaigns.
Helps you to get a sneak peak regarding the designing kits , documents and customized designing.
With a huge active audience who prefer videos over blogs, This module helps you to understand Video Marketing, it’s importance and their types.
To harness the power of social media is a wise step. This module gives an introduction to influential social media platforms and identify pages of business.
Reaching out to the audience is as important as ensuring a good content. This module helps us achieve both.
Emails are not only just a form of communication but also can be used effectively to market the product or service.
Websites help to exhibit agenda and services of an organization and hence right from obtaining domain to Advanced Wordpress, it is all in here
Internet is a wonderful platform and can be used to advertise with a sound understanding of types of ads and google adwords search. This module helps you in that.
Understanding lead generation, pillars of Marketing and automation tools.
Introduction and importance of CRO Content Marketing - Helps us understand content, generate ideas and promote ideas.
Strategies to Social Media Community building , tools and Marketing.
Mobile Phones being widely used, tools like Whatsapp and SMS marketing, Mobile website Optimization, AppStore Fundamentals are important.
Introduction to Dynamic Ads, Campaigns through calls and Conversion Tracking.
Implement ML algorithms on a set of data to recognise and analyse programmes
Introduction to Video Ads through Facebook, Video Ads on Adwords.

Pricing Plans

Self Paced

Mentor Led

₹ 3999

  • Course Completion Certificate
  • Internship Certificate from Smartknower or Internship Certificate from one of our partner on successful project completion
  • 1 minor + 1 Major project
  • 30+ hours of video content access
  • 16+ hours of mentor training
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Reviews

Frequently Asked Questions

Is Digital Marketing an upgrade on traditional Marketing practices? +
Digital Marketing is the modern more convenient equivalent to traditional marketing practices. With the help and power of the Internet, businesses can now be able to upscale their business at the click of a few buttons which saves time and money.
The course will begin with knowledge of basic Marketing principles and then delve into terminologies like SEO, SEM (Search Engine Marketing), SMM (Social Media Marketing) and other assets and aspects of Online marketing.
With Smartknower, rest assured that all concepts will be taught from the basics with the quotation of real-world examples for easy understanding.
Digital Marketing offers a wide range of work opportunities ranging from Search Engine to Social Media Portfolio Management, Marketing Analytics, SEO professionals and Digital Marketing Executive which is the entry-level portfolio.
Digital Marketing is considered by many among the top-5 most lucrative job domains and its payscale is one reason with entry-level pay being around ₹4 LPA. But the field is very rewarding and one can quickly rise through the ranks with a rewarding pay packed that can go as high as ₹16-18 LPA.
You will be researching and analyzing websites and their desirability through various parameters like Page relevance, SEO ranking, Marketing practices etc. You will be studying case reports which will give you an idea of industrial approaches towards Digital Marketing.